Damson Web Design


City, Coastal to Moor marketing



Why Build an effective website SEO strategy?



A website with poor SEO is like a shop nobody goes into. Potential customers never get to know you exist



What is Search Engine Optimization?



SEO is how a search engine like Google ranks and displays pages of your website about what you do.



Website navigation is how easy is it to for Google to crawl, and Visitors to find information needed on your website. Google have 200 main ranking factors it uses, and approximately 10,000 sub factor offshoots used to read and rank a site in searches. 4 main elements are:


On-page SEO: how information is written on the different website pages so Google (and co) can read it.


Off-Page SEO: where and how your website and business information is found across the wider internet. This build authority making you a mare trusted website. ​


A Fourth main element is social media elements, inline reviews and reputation building.


How often your website is updated with new content


Paid online marketing also helps generate website traffic through repeat visits and building brand recognition that filters through to help organic search rankings.



"Why Build an effective website SEO strategy?



General consumer perception is that the higher a website is ranked on a search engine, the better, more reliable the business is in meeting needs.



Complex SEO services



Your website was a significant investment for your business, but has it remained the same valued asset it was at the time? Or, has the passage of time made parts out of date? Has technology and competition moved on, or is it as customer friendly to navigate as it should be? Or has your website become an administrative burden?

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Only you and your customers can really know the answer to this, but by keeping your website up to date with company information, news, product details or promotions makes your business look much more trustworthy and credible. Helps attract new business and engage with your existing customers ensuring they come back to you online time and again.

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Our Complex SEO support and maintenance service offers so much more than a standard maintenance agreement, Providing intensive support and focus on your website performance to keeping you visible to your customer base.





Analysing your website performance



We first analyse a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads. We research competitor websites and keyword research to find out what are the direct and indirect terms used to find what you do.


Along with extensive competitor analysis and detailed keyword research, there are best practice guidelines to follow to achieve this. The “rules” of search are set by the Google algorithm, and sets search ranking rules, which has approximately 600 changes a year. It’s major ones which directly affect most websites. Google keeps it’s algorithm rules a ‘secret’ which is why SEO is as much an art as a science. We are up to date with and use best practice SEO to give you the best change to be picked up and ranked by search engines where and how you wish to be found.



Let's make something great together.



Let's make something great together.


01752 936545
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SEO does not work in a vacuum



Before beginning a Complex SEO, search engine optimization project, it is important you understand the process involved in an effective SEO campaign, the time scales involved and to agree measurable goals. As SEO is only one part of having a website found - it does work best part of a wider marketing and content management strategy.



Site and ROI analysis


1 You, competitor and KEYWORD RESEARCH

Understanding what you need your website to do, about your business and competition, the right search terms are needed, and keyword density tells you how often a search term appears in a text in relation to the total number of words it contains. for page specific targeting.


2 ONSITE OPTIMIZATION and navigation

Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position and ease finding information, including website navigation - how easy it is to find information, internal linking and a Visitor pathway leading to an action.

3 Social , reviews and online REPUTATION

Content marketing is a combination of Social Media activity, managing and monitoring website reviews and posted content such as Blogs and Feeds.

4 Online profiles, unique content and LINK BUILDING

In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links, citations and bookmarks to a webpage. Also out bound links and consistent information about you, who you are, how to contact across the internet.

5 REPORTING AND ANALYSIS

SEO Reports consists of rankings, traffic sources, page activity

and social media efforts undertaken and its impact on the rankings and SEO. Showing areas where more focus needs to be placed.



Complex SEO monthly subscriptions, what do we do?



SEO is a service need which never stops. As getting found well is only the start, you then need to stay there, as competitors want to be ranked in the place you are. Also, chan ges in rank rules mean a need for behind the scene updates.


Complex SEO monthly subscriptions, what can be included in your package?

  • Business evaluation
  • Direct priority access to our Website Service team.
  • Telephone and email technical support
  • Admin support for your website domains and email
  • General maintenance, content changes & development
  • Competitor research
  • Keyword and search term updating
  • New Page building
  • Support & setup of email and newsletter campaigns
  • Advice & support with internet marketing
  • Website navigation work
  • Testing and error checking
  • Page linking and profile building
  • Image optimisation and site speed
  • Traffic analysis
  • Browser / device compatibility
  • Best practice SEO and updates
  • Algorithm website updates
  • Conversion monitoring
  • Intensive SEO On-Page and Off-page work
  • Help managing Social Media
  • Bespoke monthly (or more) reporting
  • New Page creation
  • Copywriting and design
  • Advert marketing
  • Form building
  • Ecommerce advice and support
  • Functional investigations and recommendations


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Coastal to Moor Marketing

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